Murray River Organics: Enters +$1B breakfast cereals category
- Murray River Organics (MRG), in partnership with Coles, has entered the +$1 billion breakfast cereals category
- Eight new products also will sold across 800 Coles stores with an estimated revenue between $5-$6 million per year
- This launch will backed by a new communications program which includes a new website, as well as Facebook, and Instagram platforms
- Murray River Organics’ new orange of 100 per cent organic muesli will launched in five different flavours and two formats
- Then the launch of our new organic range timely given this shift in the the community and the increased value and importance of our food system
- The company has ended the day 5.56 per cent in the green with shares trading for 1.9 cents each
