Mindset AI: Raises £1.65M in Funding

Mindset AI Raises £1.65M in Funding

• Mindset AI, a London, UK-based provider of a SaaS platform for businesses within the knowledge economy to digitize their services and scale their expertise, raised £1.65m in funding
• Backers included Mercia (from its EIS funds) and angel investors
• The company intends to use the funds to expand its team with several key appointments, boost its sales and marketing activity and further enhance the platform
• MindsetAI is a a software-as-a-service (SaaS) company that enables businesses
• The product incorporates machine learning and AI to personalize users’ experience, drive engagement and increase behaviour change outcomes
• The -based company claims that 61% of its app users are still engaged 30 days after they first use it, compared to just 10% with other apps