- Market Harborough Building Society (MHBS) has teamed up with fintech start-up Doshi to launch a financial literacy app for its UK members.
- The app combines tailored educational resources, savings tools, and goal tracking with gamification elements to make learning about money engaging and rewarding.
- Users earn redeemable points for completing lessons, engaging in activities, and logging in regularly, with rewards ranging from gift cards to exclusive in-app benefits.
- This innovative approach addresses low financial literacy rates in the UK, where 23 million adults struggle with managing finances effectively.
- Doshi’s microlearning sessions and gamified challenges aim to make financial education accessible and enjoyable, moving away from traditional methods like static materials.
- MHBS CEO Iain Kirkpatrick emphasizes that the app empowers users to develop better financial habits, aligning with the building society’s mission to support its community.
