- Market Harborough Building Society (MHBS) has teamed up with fintech start-up Doshi to launch a financial literacy app for its UK members.
- The app combines tailored educational resources, savings tools, and goal tracking with gamification elements to make learning about money engaging and rewarding.
- Users earn redeemable points for completing lessons, engaging in activities, and logging in regularly, with rewards ranging from gift cards to exclusive in-app benefits.
- This innovative approach addresses low financial literacy rates in the UK, where 23 million adults struggle with managing finances effectively.
- Doshi’s microlearning sessions and gamified challenges aim to make financial education accessible and enjoyable, moving away from traditional methods like static materials.
- MHBS CEO Iain Kirkpatrick emphasizes that the app empowers users to develop better financial habits, aligning with the building society’s mission to support its community.
MHBS Partners with Doshi to Launch Gamified Financial Literacy App
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