Meniga: Acquired Stockholm based rewards platform Wrapp

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Meniga: Acquired Stockholm based rewards platform Wrapp

  • Multi bank rewards programme aims to rival Google and Facebook and become the leading digital advertising platform in Europe
  • The acquisition establishes Meniga as the leader in transaction-driven marketing within the Nordics
  • Meniga retains a team in Reykjavík operational bases in London, Warsaw, Stockholm and Helsinki
  • Transaction benefits from   and reaffirms   a commitment on the part of major Nordic banks to build the leading platform for customer reward programmes
  • The ultimate goal of transaction driven marketing is to redirect global marketing funds into the pocket of the consumer
  • Developed a framework for next-generation digital banking around advanced data consolidation and enrichment meaningful customer engagement