Mediaocean: Announces Amino Payments as First Blockchain Partner

0
292
Mediaocean: Announces Amino Payments as First Blockchain Partner

Mediaocean: Announces Amino Payments as Blockchain Partner to Deliver Supply Path Insights for Programmatic Buys

  • Mediaocean has united with Amino Payments as its inaugural partner to utilise blockchain technology
  • The partnership to provide the first fully transparent media supply chain
  • It also enabling spend optimisation across the programmatic media
  • In partnering with Amino expands blockchain investments by Mediaocean also focused on enhancing trust and accountability in the supply chain
  • The integration seeks to empower marketers and agencies to view programmatic supply path details tied to financial and contractual data
  • They will also enhance the end-to-end ‘PO to payment’ view of contractual commitments across all media