Mastercard has introduced the Mastercard Strive India program, targeting the digital transformation of 500,000 Indian small businesses by 2025, focusing on micro-enterprises, women-led businesses, and agri-entrepreneurs through partnerships with various organizations.
Facts
- Mastercard launches Mastercard Strive India program to facilitate digital adoption for 500,000 small businesses by 2025.
- Strive India focuses on micro-enterprises, women-led businesses, and agri-entrepreneurs, collaborating with trade associations, non-profits, and government bodies.
- Program supported by Mastercard Centre for Inclusive Growth; follows Strive initiatives in the US, UK, Mexico, Czechia, Indonesia, and Malaysia.
- Mastercard Centre for Inclusive Growth, present in India since 2014, has launched three prior digital inclusion programs.
- Subhashini Chandran, VP of Social Impact, Asia Pacific at Mastercard Centre, emphasizes the importance of supporting small businesses for India’s economic growth.
- Strive India complements other Mastercard initiatives, including a $100 million credit facility with HDFC Bank, DFC, and USAID, and a $33 million commitment to support Indian small businesses.
