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Mastercard: Launches UK’s First All-Digital Gift Card

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Mastercard: Launches UK’s First All-Digital Gift Card

  • Mastercard is partnering with CleverCards and Appreciate Group to offer gift cards directly to mobile wallets
  • The Select Digital Gift Card can also sent immediately by email, text or messaging app
  • Recipients can add the digital Mastercard to a mobile wallet for “tap-n-pay” capability, in-store or online
  • The gift card functions as a prepaid Mastercard once activated by a recipient
  • Then the digital card market valued at approximately $31.8 billion in 2019
  • This is the first significant use of CleverCards. The platform will expanded to include debit cards, expense cards

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