MarketDial Raises Growth Funding Round
- MarketDial, a Salt Lake City, UT-based analytics platform for in-store experimentation, received a growth investment of undisclosed amount
- The round was led by Crosslink Capital and Finistere Ventures with participation from Peterson Ventures and Kickstart Seed Fund
- The amount of the deal was not disclosed
- The company intends to use the funds to accelerate investment in its technology platform and data-science expertise
- The company empowers organizations to scale statistically valid A/B testing through a user-friendly interface
- The platform helps users design and analyze in-store tests to validate business outcomes in a variety of business verticals
