Loyal Guru Raises Additional €8M in Series A Funding
- Loyal Guru, a Barcelona, Spain-based SaaS customer data company, raised €8M in Series A funding
- The round was led by Nauta Capital
- The company intends to use the funds to further expand across Europe and the Americas and continue to develop its solution
- LoyalGuru is a SaaS based Customer Data Platform for retailers to collect and activate their omnichannel customer data in a single view
- This data can be used to create micro-segments based on purchase behavior and to launch hundreds of 1:1 personalized offers and loyalty programs
- LoyalGuru enables retailers to gather, cleanse, store, enrich and distribute customer data from all possible sources
