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Lloyds: Invest in loyalty app Bink

Lloyds: Invest in loyalty app Bink

  • Lloyds Banking Group is to follow Barclays in becoming a shareholder in Bink, a loyalty app launched in 2015
  • Bink links consumers’ payment cards with the loyalty schemes of participating retailers
  • The startup has signed up a number of prominent high street retailers, including Harvey Nichols
  • Bink struck its first major banking partnership with Barclays in 2019 in a deal
  • The lender invest approximately $10 million in the app and provide access to its six million UK mobile customers
  • It is unclear how much Bank plans to invest in the business, or at what valuation
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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