Klarna: Takes virtual shopping global
- Klarna, a leading global retail bank, payments, and shopping service announced the launch of its Virtual Shopping offering
- Virtual Shopping enables consumers to browse and buy online with confidence by connecting them directly
- For retailers, Virtual Shopping empowers in-store teams to bring their expertise beyond the walls of physical stores
- The launch builds upon the successful acquisition of Hero, a social shopping platform
- While online shopping has risen to new heights in recent years, in-store shopping remains the dominant channel
- Consumers today are looking for the same level of assistance when shopping online, with over three-quarters (80%)
