Italy’s Banca Sella becomes first European bank to launch QR code for the visually impaired

October 13, 2024

465

Italy’s Banca Sella becomes first European bank to launch QR code for the visually impaired

Must read

Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

Banca Sella, an Italian bank with over 300 branches, is the first bank in Europe to implement TQ Braille, a tactile identification tool developed by Arti Grafiche Parini.
The bank will begin using TQ Braille technology on printed materials this month, featuring a QR code within a Braille-embossed frame.
The QR code directs users to an accessible web page or document that can be read aloud by screen reader systems like iOS’s VoiceOver and Android’s TalkBack.
The initiative is supported by UICI, Italy’s association for the visually impaired, and aligns with Sella Group’s “Make an Impact” plan, which focuses on enhancing product and service accessibility.
Banca Sella’s efforts are part of a broader movement in the financial sector to meet the needs of visually impaired individuals, similar to Brazilian challenger Parabank, which plans to introduce Braille and tactile features on physical cards.