- Partnership Announcement: Affinity Credit Union (Affinity CU), based in Iowa, USA, has announced a partnership with Mahalo Banking to enhance its digital capabilities and attract new members.
- Core System Conversion: Affinity CU plans to undergo a core system conversion to Corelation Keystone.
- Integration with Mahalo’s Platform: Following the installation of Mahalo’s core-centric platform, Affinity CU aims to achieve a robust integration to respond to member needs, acquire new customers, and adopt new features and functionalities.
- Importance of Digital Banking: Kris Laufer, Chief Marketing Officer at Affinity CU, emphasizes that offering upgraded digital banking tools is essential for attracting and retaining members, serving as a significant differentiator in the competitive landscape.
- Mahalo’s Background: Mahalo Banking, founded in 2017 and based in Michigan, US, provides online and mobile banking services tailored for credit unions. It claims to be the industry’s first and only digital banking solution to fully integrate comprehensive neurodiverse functionality into its platform.
- Previous Partnerships: Mahalo has been selected by other US credit unions, including Rocky Mountain Credit Union in Montana and Providence Federal Credit Union in Milwaukie, for their digital banking upgrades.
