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Monday, October 27, 2025

Intellimize: Raises Additional $12M in Funding

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Steve Sam
Steve Sam
Steve Sam is a financial reporter, analyst, and commentator with a strong focus on banking technology, digital payments, and the future of financial services.
  • Intellimize, a San Mateo, CA-based leader in AI-driven, intelligent website optimization, raised $12m in additional Series A-1 funding
  • The round, which brings the company’s total raised to $22m, was led by Addition, with participation from previous investors
  • The company intends to use the funds to expand adoption of its intelligent website optimization solution
  • The company serves such companies as Snowflake, Sumo Logic, Bill.com, Tableau, Unilever Prestige, and Chrome River, among others
  • Intellimize uses machine learning to optimize the individual steps of each unique buyer’s journey in real time and automatically adjusts web pages
  • In addition to the funding, former Tableau CMO Elissa Fink joined Intellimize’s board of directors
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