- ICICI Bank announced the launch of India’s first comprehensive banking programme for millennial customers
- Inspired by ‘Millennial Network’ the proposition called ‘ICICI Bank Mine’ and also offers an instant savings account
- A feature-driven iMobile application that offers investment guidance to suit the demand of millennials, curated credit and debit card
- Extensive research shows that millennial customers want banking to be simple, digitally enabled, and customized
- ‘ICICI Bank Mine’ also offers investment guidance to customers through a complete user experience focused iMobile application
- The customers get instant access to a new-look ‘iMobile’, the Bank’s mobile banking app, with a refreshed UI/UX and millennial-friendly language
