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ICICI Bank: Unveils banking stack built for millennials

November 6, 2020

ICICI Bank announced the launch of India’s first comprehensive banking programme for millennial customers
Inspired by ‘Millennial Network’ the proposition called ‘ICICI Bank Mine’ and also offers an instant savings account
A feature-driven iMobile application that offers investment guidance to suit the demand of millennials, curated credit and debit card
Extensive research shows that millennial customers want banking to be simple, digitally enabled, and customized
‘ICICI Bank Mine’ also offers investment guidance to customers through a complete user experience focused iMobile application
The customers get instant access to a new-look ‘iMobile’, the Bank’s mobile banking app, with a refreshed UI/UX and millennial-friendly language