- HSBC has launched SemFi, a new B2B embedded finance technology company, through its joint venture with Tradeshift, a San Francisco-based fintech.
- SemFi enables e-commerce and marketplace platforms, including those within Tradeshift’s network, to embed HSBC payment, trade, and financing solutions.
- Initial offerings include AI-powered digital invoice financing for SME suppliers and virtual business cards.
- The UK and Hong Kong are SemFi’s initial entry markets, with future plans to offer digital wallets and purchase order (PO) financing.
- HSBC holds a 75% stake in the venture, with Tradeshift owning 25%, backed by a $35 million investment from HSBC.
- SemFi is led by CEO Vinay Mendonca and COO Shehan Silva, both of whom previously worked in HSBC’s global trade and receivables finance (GTRF).
- The joint venture aims to merge a start-up technology mindset with the global reach and expertise of HSBC to provide seamless financial solutions for business customers and e-commerce partners.
