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Wednesday, October 29, 2025

GearFlow: Raises $3M in Seed Funding

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Steve Sam
Steve Sam
Steve Sam is a financial reporter, analyst, and commentator with a strong focus on banking technology, digital payments, and the future of financial services.

GearFlow Raises $3M in Seed Funding

  • GearFlow, an online parts marketplace built for the construction industry, raised $3M in seed funding
  • The round was led by Watchfire Ventures, with participation from Newark Venture Partners, Liquid2 Ventures, Path Ventures, and Harvard Business School Angels
  • CNH Industrial is also partnering as a strategic investor to equip its existing dealer ecosystem with the company’s marketplace platform
  • In conjunction with the funding, Greg Owens, former chairman and CEO of IronPlanet, is joining the company board
  • The company intends to use the funds to expand operations and its business reach
  • These investments bring the company’s total funding raised to $4.6M, after the company raised a $1.6M pre-seed round in 2019
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