FreedomPay integrates Visa network tokenisation capabilities

FreedomPay, a global leader in Next Level Commerce™, has partnered with Visa to integrate Visa’s network tokenization capabilities within FreedomPay’s global identity and tokenization framework. This collaboration aims to provide network tokens across card brands, ensuring compliance with data and privacy regulations, qualifying for lower interchange rates for certain Visa network tokenized transactions, improving customer experience, enhancing authorization rates, reducing fraud, and creating a personalized checkout experience.

Facts

  • FreedomPay has partnered with Visa to integrate Visa’s network tokenization capabilities into its global identity and tokenization framework.
  • The partnership aims to provide network tokens across card brands to help merchants comply with cross-border and in-region data and privacy regulations.
  • The integration will assist merchants in qualifying for lower interchange rates for certain Visa network tokenized transactions.
  • The use of network tokenization will enhance the customer journey by providing a seamless experience across borders and merchant locations.
  • The new capabilities will be integrated into FreedomPay’s larger identity suite, offering a 360-degree view of the customer to the merchant.
  • FreedomPay’s partnership with Visa for network tokenization will improve security, data management, and compliance for merchants.
  • The collaboration will provide merchants with more flexibility and geographic coverage, including access to harder-to-reach regions, when managing customer and card data.
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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