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Forma.ai: Raises $10M in Series A Funding

March 13, 2021

Forma.ai, a Toronto, Canada-based data science powered sales performance company, raised $10m in Series A funding
The round was led by Crosslink Capital with participation from Golden Ventures, Panache Ventures, Uncork Capital, and Xfund
The company also intends to use the funds to scale its engineering teams and expand its business reach across the mid-market and enterprise segment
Forma.ai has built a cloud-based platform that automates manual administrative processes across every aspect of sales performance planning, implementation and measurement
Its intelligence layer also delivers sales compensation plan designs, instant changes to complex plans, forecasting, painless audits
Handling more than $1 billion in annual commissions, Forma.ai counts OpenTable, Stryker, IntelePeer, Ritter Communications, Edmentum, and others among its customers