Fondue: Raises $10.5M in Seed Funding

Fondue Raises $10.5M in Seed Funding

  • Fondue CashBack, a New York- and Tel Aviv, Israel-based Shopify app that replaces coupon codes with brand-embedded CashBack, closed on a $10.5m seed funding round
  • The company plans to use this round to scale up product development, expand its offline CashBack channel, and accelerate its go-to-market strategy
  • The platform enables brands to increase conversion and grow profits by replacing coupon codes with CashBack
  • Shoppers see they’re eligible for an incentive throughout the purchase journey and then redeem it post purchase in a method they choose: extra store credit, gift cards, cash, and more
  • The company is working with more than 100 merchants ranging from emerging brands to publicly traded and from dropshippers to DNVBs to marketplaces
Steve Sam
Steve Sam
Steve Sam is a financial reporter, analyst, and commentator with a strong focus on banking technology, digital payments, and the future of financial services.

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