Fondue Raises $10.5M in Seed Funding
- Fondue CashBack, a New York- and Tel Aviv, Israel-based Shopify app that replaces coupon codes with brand-embedded CashBack, closed on a $10.5m seed funding round
- The company plans to use this round to scale up product development, expand its offline CashBack channel, and accelerate its go-to-market strategy
- The platform enables brands to increase conversion and grow profits by replacing coupon codes with CashBack
- Shoppers see they’re eligible for an incentive throughout the purchase journey and then redeem it post purchase in a method they choose: extra store credit, gift cards, cash, and more
- The company is working with more than 100 merchants ranging from emerging brands to publicly traded and from dropshippers to DNVBs to marketplaces
