- First Bank Partnership with Backbase
- First Bank, based in St. Louis, US, has implemented the Backbase Engagement Banking platform for a seamless, digital-first customer experience.
- The family-owned bank, founded in 1910, operates in Missouri, California, and Illinois, offering commercial, retail, business banking, and mortgage services in Kansas.
- Digital Transformation with Backbase
- First Bank partnered with Backbase, a Dutch provider of digital banking solutions, for a unified approach to its services through the Engagement Banking platform.
- Bala Nibhanupudi, EVP and CTO at First Bank, sees this as the final step in a comprehensive digital transformation journey, restructuring physical infrastructure, banking core, middleware, and CRM.
- Platform Features and Integration
- The Backbase platform enables integration of multiple technology solutions, including 13 cybersecurity and payments solutions.
- Access to Backbase’s managed hosting services is provided, facilitating a centralized and efficient approach to technology.
- Enhanced Customer Engagement
- Customers can now engage exclusively through digital channels, breaking limitations imposed by physical presence.
- The move aligns with Backbase’s focus on providing digital banking capabilities that surpass legacy systems, enabling speedier delivery of new products.
- Global Adoption of Backbase
- First Bank joins other global institutions like BRD in Romania, OCB in Vietnam, and Judo Bank in Australia, choosing Backbase solutions for their digital banking needs.
