Family Insights Group: Launches its grocery price comparison app
- Family Insights Group (FAM) has launched its “ground-breaking” grocery price comparison and wellness app, Frugl
- Frugl allows consumers to compare products and prices between Woolworths and Coles supermarkets to create store specific shopping lists
- Frugl also uses technology to collect data in real time to provide shoppers with up-to-date specials
- The collection of product, pricing and real-time consumer behavioural data enables a deep analysis
- Then the app allows families to find more affordable, healthier and safer food options
- Family Insights entered a trading halt yesterday with shares last trading for 6 cents apiece