Experian snaps up behavioural analytics firm NeuroID

Acquisition Details:
- Experian has acquired NeuroID, a US-based tech start-up specializing in behavioral analytics, for an undisclosed amount.
NeuroID’s Expertise:
- Founded in 2014, NeuroID provides digital businesses with a privacy-centered fraud defense system using behavioral analytics to differentiate between humans and bots and assess user risk.
Purpose of the Acquisition:
- Experian aims to enhance its fraud risk suite by integrating NeuroID’s technology to offer deeper insights into digital behavioral signals and analytics.
Technology Integration:
- NeuroID’s solutions are now available through CrossCore on the Experian Ascend Technology Platform, covering user activities like transactions, account openings, and logins.
Future Plans:
- Experian and NeuroID plan to develop new blended offerings that detect risk and help businesses confidently navigate online transactions.
Leadership Comment:
- Robert Boxberger, President of Experian’s North American Identity and Fraud division, expressed the intention to empower businesses to trust in their transactions through this partnership.