- Enfuce, a Finnish issuer processor, has partnered with Mastercard to expand its E2 card offering to Germany, France, and the UK.
- The E2 card combines both debit and credit primary account numbers (PANs) into one card, allowing cardholders to switch between accounts at the point of sale.
- The card supports payment preferences and allows for custom card designs when stored in a digital wallet.
- Card issuers can leverage the E2 card to create customised card products with unique limits and controls, aiming to increase cardholder loyalty by adapting to changing consumer spending patterns.
- E2 is already live in the Nordics, where it has become “an industry norm,” according to Enfuce co-CEO Denise Johansson.
- Johansson highlights that the E2 card addresses a gap in the market for both banks and consumers, boosting the fintech ecosystems in the UK, France, and Germany.
- The expansion is part of Enfuce’s strategy to bring Nordic innovation globally, as described by Monika Liikamaa, Enfuce’s other co-CEO.
- Enfuce was granted an Electronic Money Institution (EMI) licence by the UK Financial Conduct Authority (FCA) in February 2023 and appointed former Revolut COO Laurence Krieger as chairman of its UK board.
