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Delightree: Raises $3M to helping owners of franchise businesses

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Steve Sam
Steve Sam
Steve Sam is a financial reporter, analyst, and commentator with a strong focus on banking technology, digital payments, and the future of financial services.

Delightree: Raises $3M to helping owners of franchise businesses

  • Delightree raises $3M to help franchise business owners simplify their operations
  • A big part of the idea with Delightree is to move much of what currently happens through pen-and-paper checklists over to smartphones
  • They digitize workflows like the daily store opening/closing procedures or maintenance routines
  • Delightree evolved out of a previous company built by its co-founders, Madhulika Mukherjee and Tushar Mishra
  • Delightree is currently working directly with each new customer to help them through the initial setup
  • This $3M seed round funded by Accel Partners, Emergent Ventures, Brainstorm Ventures, Axilor Ventures and Alchemist
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