- DanAds, a Stockholm, Sweden-based provider of self-serve advertising technology solutions, raised $5M in funding
- The company, which is now valued at $44M, intends to use the funds to continue to expand operations and its business reach globally
- DanAds provides self-serve advertising infrastructure, supplying publishers with white-labelled, customizable, and scalable self-serve platforms
- The company supplies a closed ecosystem in which all operations and data are controlled by the publisher
- DanAds currently employs 25 full-time staff at its headquarters in Stockholm as well as more than 70 consultants worldwide
- DanAds has also announced Anders Borg, former Swedish Minister for Finance, as the Chairman of the Board
