Tuesday, October 15, 2024
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Commerce Bank partners FIS for loyalty programme management platform

  • Partnership: Commerce Bank, a $30.6 billion-asset regional bank headquartered in Kansas City, has partnered with FIS to implement a new loyalty program management platform.
  • FIS Solutions: The bank will use FIS’ loyalty engagement solutions and APIs, benefiting from enhanced customer marketing, faster product rollouts, and backend process support (e.g., reporting, fulfillment, and customer servicing).
  • Key Feature: Commerce Bank will utilize FIS’ Premium Payback real-time loyalty program, allowing customers to redeem reward points instantly at point-of-sale (POS) for cash savings, encouraging increased cardholder engagement.
  • Upgrade Goal: The partnership aims to shift Commerce Bank’s loyalty model from a transaction-based program to one that fosters long-term customer engagement.
  • Bank’s Growth Strategy: Commerce Bank continues to expand digital capabilities through partnerships, using the Temenos core banking system since 2022, adding Temenos Infinity loan origination in February, and integrating FedNow in May.

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