HomeBankingCo-branded credit card fintech Imprint lands $75m in Series B funding

Co-branded credit card fintech Imprint lands $75m in Series B funding

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  • Imprint, a New York-based fintech start-up, raised $75 million in a Series B round led by Ribbit Capital.
  • Kleiner Perkins, the lead investor in Imprint’s previous $38 million Series A, also participated, along with Moore Specialty Credit and Thrive Capital.
  • In total, Imprint has raised approximately $128 million, with backing from notable investors like Stripe, Affirm, and Allen & Co.
  • Founded in 2020, Imprint collaborates with global companies to create and manage co-branded credit card programs, boasting a quick launch time of as little as three months.
  • The company aims to enhance customer loyalty and spending through customizable rewards.
  • Imprint’s CEO, Daragh Murphy, positions the start-up as a modern alternative to legacy banks in the co-branded credit card market.
  • The $75 million injection will fortify Imprint’s balance sheet, supporting its growth plans, including the launch of new programs in multiple verticals within the next six months.
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.