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Citi: Rolls out self-directed investment offering

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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

Citi: Rolls out self-directed investment offering

  • Citi mission to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress
  • Introducing Self Invest, a self-directed digital offering designed to provide clients across the wealth continuum with a seamless and dynamic experience
  • Self Invest offers clients the ability to make no-cost self-directed investments in equities and ETFs with no-fee trades1
  • The offering will expand in the coming months to provide access to additional types of investments, including mutual funds
  • Once the account is open, clients can trade and manage accounts anytime
  • The introduction of Self Invest follows a number of other offerings, tools and digital enhancements
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