CBA: Uses digital nudges to boost economic recovery
- CBA released new research that highlights how an innovative digital banking feature has helped give NSW businesses
- The boost to business revenue comes after the bank regularly ‘nudged’ NSW customers
- The $4.9m of additional spending was in addition to the value of the vouchers claimed
- Benefits finder helps tackle this and it’s been encouraging to see people across NSW supporting various dining
- Benefits finder is all about raising awareness and making it easy for customers to access information
- The bank recently launched a digital campaign in collaboration with Service NSW to leverage the bank’s Benefits finder feature
