Cashfree Payments: Acquires one-click checkout company, Zecpe
- Cashfree Payments, India’s leading payments and API banking company, announced its strategic acquisition of Zecpe
- Zecpe enables e-commerce businesses to improve checkout conversion by making the process quick and seamless
- With this acquisition, it will further enhance its Direct-to-Consumer (D2C) checkout capabilities
- Zecpe helps merchants increase conversion rates, supporting incremental monetization and scaling
- This acquisition will also enable it to offer additional value-added services like Return to Origin (RTO) reduction
- The solution provided by Zecpe is in line with its product strategy which focuses on the benefits to end customers
