- Announced partnership with Plum the money management AI assistant
- By powering a personalized commerce program in Plum’s app on iOS and soon Android
- Button’s technology enables users to discover offers tailored to their preferences
- Through this integration Plum is able to create an additional revenue stream while also increasing the utility of its app to drive engagement
- In the Plum iOS app users can find the Cashback feature to shop and save money with the world’s largest brands
- Plum benefits from driving higher engagement with its users and fueling its continued growth in the UK
