FinTechFunding

BrandTotal: Raises $12M in Series B Funding

  • BrandTotal, a NYC-based brand marketing analytics company, raised $12m in Series B funding round
  • Then the round, which brings the total capital raised by BrandTotal to $20m to date, was led by INcapital Ventures
  • The company plans on expanding product, data science, sales and marketing efforts in New York as well as internationally
  • BrandTotal’s ability to provide full visibility into dark marketing campaigns across social media powered by proprietary AI and NLP technology
  • This technology has given marketers access to competitive spend patterns and advertising volume, among other crucial insights
  • BrandTotal was founded in 2016 in Tel Aviv and is a graduate of the Microsoft Scaleup Program and Oracle Startup Accelerator
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Steve Sam
Steve Sam
Steve Sam is a financial reporter, analyst, and commentator with a strong focus on banking technology, digital payments, and the future of financial services.

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