Branch: Pairs up with TUNE

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Branch: Pairs up with TUNE

  • Pairs up with TUNE to create a supersized marketing and measurement platform
  • Acquired TUNE‘s attribution analytics team and business a part of the SaaS platform that focuses on optimizing
  • Therefore TUNE a Seattle-based startup founded in 2009 helps ad platforms tie marketing investments to measurable outcomes
  • TUNE has always been a steward of Branch’s core values especially when it comes to putting user experience
  • Therefore deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users
  • Expand its portfolio of linking and attribution analytics tools to become the ultimate marketing and measurement platform for businesses