BNPL firm Billink fuels European expansion plans with $32m funding from Varengold Bank

Funding Boost: Dutch paytech Billink secures a $32.1 million investment from Germany’s Varengold Bank for its buy now, pay later (BNPL) platform expansion.
Expansion Plans: Billink aims to use the funding to expand its BNPL solution among web-based sellers in the Netherlands, Luxembourg, and Belgium. It also plans to enter the German market.
Differentiation Strategy: Billink distinguishes itself by emphasizing payment transparency, aiming to bring offline transaction assurance to online purchases, competing with Klarna and Riverty.
Market Presence: Since its launch in 2011, Billink has gained traction with 3 million consumers and 3,000 webshops in its active user base.
Fairness Principle: CEO Frank Waagmeester criticizes the need to pay for online purchases upfront, describing it as “unfair.”
Future Developments: Billink is working on a second-generation checkout solution and an AI-backed app, although specific timelines for these developments are currently unknown.