BNPL fintech Jifiti lands European EMI licence from Swedish regulator

Jifiti, a US-based fintech, has secured an EMI license from Sweden’s financial regulator, enabling it to operate in Europe.
The license allows Jifiti to serve banks, lenders, financial services, and merchants with a broader range of payment products and pan-European solutions.
The CEO, Yaacov Martin, sees the license as a boost to the company’s growth and a means to provide responsible and affordable financing options to consumers and businesses.
Founded in 2011 in Ohio, USA, Jifiti has offices in Sweden and Israel, offering end-to-end point-of-sale financing solutions, including installment loans, BNPL options, and business financing.
Jifiti’s clients include Mastercard, Citizens Bank, CaixaBank, Credit Agricole, and financial service providers like FIS, Finastra, and Fiserv. In 2021, it received a $22.5 million investment from IKEA.