- Jifiti, a US-based fintech, has secured an EMI license from Sweden’s financial regulator, enabling it to operate in Europe.
- The license allows Jifiti to serve banks, lenders, financial services, and merchants with a broader range of payment products and pan-European solutions.
- The CEO, Yaacov Martin, sees the license as a boost to the company’s growth and a means to provide responsible and affordable financing options to consumers and businesses.
- Founded in 2011 in Ohio, USA, Jifiti has offices in Sweden and Israel, offering end-to-end point-of-sale financing solutions, including installment loans, BNPL options, and business financing.
- Jifiti’s clients include Mastercard, Citizens Bank, CaixaBank, Credit Agricole, and financial service providers like FIS, Finastra, and Fiserv. In 2021, it received a $22.5 million investment from IKEA.
BNPL fintech Jifiti lands European EMI licence from Swedish regulator
