BMO: Confirms Agreement to Acquire LoyaltyOne’s AIR MILES Reward Program Business
- BMO is a highly diversified financial services provider – the 8th largest bank, by assets, in North America
- The AIR MILES Reward Program is Canada’s most recognized loyalty program, with millions of active collector accounts
- Announced the signing of a purchase agreement to acquire LoyaltyOne’s AIR MILES Reward Program (AIR MILES) business
- acquisition of AIR MILES would be a made-in-Canada opportunity to enable a reinvigoration of one of Canada’s largest loyalty programs
- It is well-positioned to strengthen and grow Canada’s most recognized loyalty program
- AIR MILES is the only loyalty program of its kind to give collectors the flexibility and choice to earn Rewards Miles
