Behalf: Scores $100 million in debt and equity for B2B BNPL
- Behalf, Inc., a provider of In-Purchase Financing solutions for B2B sellers and buyers announced $19 million in new venture financing
- The round was led by existing investors MissionOG, Viola Growth, Viola Credit, and Vintage Investment Partners
- New investors Migdal Insurance and La Maison Partners are also participating in the round
- The capital raised will enable to expand of the availability of In-Purchase Financing to a broader array of B2B merchants
- The B2B eCommerce market is ripe for transformation. Merchants are recognizing the opportunity to drive new revenue
- By offering In-Purchase Financing with flexible terms, B2B merchants can increase average order size by as much as 50-80 percent
