BBVA: Uses AI to boost digital sales

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BBVA: Uses AI to boost digital sales

BBVA: Uses AI to boost digital sales

  • Using artificial intelligence to tailor campaigns has helped Spanish bank BBVA achieve up to a nine-times increase in digital sales
  • The bank has rolled out a Global Data Platform and an AI Factory and has trained up more than 830 data scientists
  • The first stage involved adding rich media imagery to promotion, with products fitted with the customers general profile
  • Then some Spanish campaigns saw a nine-times increase in digital sales
  • The key insight was that in coupling artificial intelligence led data analysis with great customer experience
  • At the same time, this would help increase the engagement levels between customers and the bank