Friday, April 23, 2021

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BBVA: Breaks another record in attracting new customers through digital channels

  • Nearly 2.5 million people chose digital channels to become BBVA customers in 2020
  • The figure represents 33.3 percent of total new customers achieved throughout the Group via individual channels
  • Customer growth one of BBVA’s strategic priorities and these figures validate the Group’s efforts to create global programs
  • Although BBVA going to continue with its commitment to expansion through new client acquisitions via digital channels
  • In addition, BBVA is making a great commitment to its integration into third-party platforms or channels to reach new users
  • As to its integration into other platforms, BBVA looks to third-party agreements as a great opportunity to continue driving organic client growth

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