Bankjoy and Larky expand partnership to boost account holder engagement

Larky and Bankjoy have expanded their partnership to provide all Bankjoy clients with the benefits of Larky’s nudge platform. This collaboration aims to enhance the digital experience for account holders, empower financial institutions to proactively engage with their audience, and offer tailored services.

Facts

  • Larky and Bankjoy are collaborating to address the growing demand for seamless digital experiences in the banking industry.
  • Larky’s nudge platform integrates with Bankjoy’s digital banking platform, which includes mobile and online banking, e-statements, and online account opening.
  • Larky’s platform complements Bankjoy’s digital banking suite by prompting account holders to engage with products and services that suit their financial needs, directly from their mobile devices.
  • Mobile banking has become the primary way consumers access their bank accounts, emphasizing the importance of effective push notification campaigns for financial institutions.
  • Through Larky’s platform, financial institutions can effectively communicate operational information, account updates, product offerings, and local community news to account holders.
  • Utilizing geolocation technology, Larky’s nudge push notifications are delivered at the optimal time, place, and setting to maximize engagement and meet the specific needs of account holders.
  • The expanded partnership between Larky and Bankjoy aims to help financial institutions enhance their digital offerings, fostering modern, connected experiences for their audiences.
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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