Bank of Ireland has appointed Áine McCleary as Chief Customer Officer (CCO) in a newly-created role. The CCO will focus on developing a Groupwide customer strategy to improve customer attraction, retention, and satisfaction. Áine McCleary brings extensive experience in strategic delivery, customer service, and operations to the role.
Facts
- Bank of Ireland appoints Áine McCleary as Chief Customer Officer (CCO).
- The CCO will be responsible for developing a Groupwide customer strategy.
- The strategy aims to enhance customer attraction, retention, and satisfaction.
- Training, user and customer experience, and technology investments will be part of the strategy.
- Group marketing teams will contribute to the overall customer strategy.
- Áine McCleary has a wealth of experience in strategic delivery and customer service.
- The appointment aims to embed a focus on the customer throughout the organization.
