Avidia Bank Upgrades Digital Banking with Q2 and Personetics: Key Points
- Partnership Announcement:
- Avidia Bank has partnered with Q2 and Personetics to enhance its online banking capabilities and operations.
- Q2 Digital Banking Platform:
- The $2.6 billion-asset mutual community bank selected the Q2 Digital Banking Platform.
- The platform supports integrations with fintech partners through Q2 Innovation Studio and Marketplace solutions.
- Integration and Features:
- Avidia Bank will integrate AI-powered personalised customer engagement engine Personetics into the Q2 Digital Banking Platform.
- The integration includes pre-built widgets for real-time insights, advice, and savings journeys.
- Benefits and Objectives:
- The Q2 platform promises faster innovation and differentiated experiences for Avidia Bank customers.
- Personetics will enable Avidia Bank to offer hyper-relevant, real-time financial insights and automated saving plans.
- Customer Engagement:
- Janel Maysonet, senior vice president and chief marketing officer at Avidia Bank, highlighted that these integrations will help customers make confident financial decisions and strengthen relationships with account holders.
- Market Impact:
- The enhancements aim to differentiate Avidia Bank from other banks by leveraging fintech solutions within their digital banking platform.
