Avidia Bank to adopt Personetics’ AI-powered engagement engine through new Q2 Digital Banking Platform

Avidia Bank Upgrades Digital Banking with Q2 and Personetics: Key Points

1. Partnership Announcement:
   • Avidia Bank has partnered with Q2 and Personetics to enhance its online banking capabilities and operations.
2. Q2 Digital Banking Platform:
   • The $2.6 billion-asset mutual community bank selected the Q2 Digital Banking Platform.
   • The platform supports integrations with fintech partners through Q2 Innovation Studio and Marketplace solutions.
3. Integration and Features:
   • Avidia Bank will integrate AI-powered personalised customer engagement engine Personetics into the Q2 Digital Banking Platform.
   • The integration includes pre-built widgets for real-time insights, advice, and savings journeys.
4. Benefits and Objectives:
   • The Q2 platform promises faster innovation and differentiated experiences for Avidia Bank customers.
   • Personetics will enable Avidia Bank to offer hyper-relevant, real-time financial insights and automated saving plans.
5. Customer Engagement:
   • Janel Maysonet, senior vice president and chief marketing officer at Avidia Bank, highlighted that these integrations will help customers make confident financial decisions and strengthen relationships with account holders.
6. Market Impact:
   • The enhancements aim to differentiate Avidia Bank from other banks by leveraging fintech solutions within their digital banking platform.