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Apple partners Santander’s Zinia for BNPL financing services in Germany

Apple Partners with Santander’s Zinia for Payment Solutions in Germany

Key Highlights:

  1. Partnership Details:
    • Apple collaborates with Santander’s digital consumer finance platform, Zinia.
    • New payment capabilities will be available for Apple customers in Germany.
    • Financing options include split payments up to 36 months and deferred payments up to 30 days.
  2. Customer Process:
    • Customers provide phone number and date of birth for a quick validation process.
  3. Implementation Timeline:
    • The deal will take effect in the next few months.
    • Plans to expand the platform throughout Germany and other European countries.
  4. Platform Background:
    • Zinia launched by Santander’s Digital Consumer Bank (DCB) in 2022, combining Santander Consumer Finance (SCF) and Openbank.
    • Represents a shift where a traditional bank adopts a fintech-like approach.
  5. Statements:
    • Ezequiel Szafir, CEO of Openbank and Santander Consumer Finance, highlights Zinia as a fintech-type product with a fintech-type team and technology.
  6. Context:
    • Apple’s existing BNPL service, Apple Pay Later, launched in the US in March last year but not yet in Europe.
    • The partnership with Santander helps Apple enter the European BNPL market.

Implications:

  • Customer Experience: Enhances payment flexibility for Apple customers in Germany.
  • Market Expansion: Facilitates Apple’s entry and growth in the European market with BNPL services.
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