American Express is piloting fingerprint and facial recognition technology to enhance online ID checks, aiming for stronger, faster, and more intuitive authentication processes.
Facts
- American Express is conducting a pilot program to introduce fingerprint and facial recognition technology for online checkout.
- Initially available to select US consumer card members, the pilot extends the capabilities of American Express’s SafeKey service.
- The new biometric features, developed using FIDO Alliance and World Wide Web Consortium technology, aim to enhance security and ease of use.
- Pending a successful pilot, these biometric features are expected to roll out to all American Express consumer card members in the US by early 2024.
- JJ Kieley, American Express’s VP of digital identity and commerce experiences, emphasizes the need to stay ahead of fraudsters and highlights that biometric recognition in SafeKey minimizes friction while maximizing security, making it as convenient as unlocking a phone.
