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HomeBankingAl Etihad Payments prepares to launch new domestic card scheme in UAE...

Al Etihad Payments prepares to launch new domestic card scheme in UAE this month

Launch of Jaywan Card Scheme by CBUAE

  • Overview:
    • The Central Bank of the UAE (CBUAE) is launching a domestic card scheme named Jaywan through its subsidiary, Al Etihad Payments.
    • Developed in partnership with India’s NPCI International.
  • Objectives:
    • Part of nine Financial Infrastructure Transformation (FIT) initiatives launched last year.
    • Aims to enhance payment options with a focus on e-commerce, digital transactions, and financial inclusion.
  • Progress:
    • Follow-up to the launch of the instant payment platform Aani in October.
    • Collaboration with Core42 to set global standards for the open finance sector in April.
  • Implementation:
    • Roll-out will be phased, prioritizing acquirer acceptance over customer issuance initially.
    • E-commerce acceptance to be introduced later in the year.
  • Initial Acquirer:
    • Network International, a Dubai-based digital commerce company, will be among the first to activate Jaywan.
    • Plans to introduce Jaywan to the 60,000 merchants it serves across the UAE.
  • Key Comments:
    • Jan Pilbauer, CEO of Al Etihad Payments, confirmed the phased roll-out.
    • Nandan Mer, Group CEO of Network International, emphasizes the importance of digitalizing the UAE economy.
    • Jamal Al Nassai, Group Managing Director for Merchant Services at Network International, highlights the scheme’s role in reducing dependence on cash transactions and fostering a robust digital payments ecosystem in the UAE.

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