Afterpay: Buy-now pay-later shows a success in the US

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Afterpay Touch Group: Buy-now pay-later platform shows a success in the US

  • Afterpay’s US business generate approximately $1.7 bn in annual sales
  • The growth was achieved in 13 months after the group first landed in the country
  • Next year they acquire 1.5 mn US customers who shops with 3,300 active merchants
  • Currently there are 4.3 mn active customers on the buy-now pay-later platform
  • US brands in the platform include Levi’s, Tarte, Jeffree Star Cosmetics, Windsor, Ray-Ban, and Lime Crime
  • The company has also provided an update which is described as a “soft test”