Adyen: Develops fully integrated Click to Pay flow within online payment interface
- Adyen is the global financial technology platform of choice for leading businesses
- Announces that it has become the first to embed the Click to Pay experience into its online checkout flow
- This innovative method of data retrieval addresses the widespread hurdle of manual card entry at the payment stage
- By enabling enrolled shoppers to bypass data entry during online checkout and complete the transaction in only a few clicks
- Click to Pay marks the latest stride forward in reducing friction for shoppers and increasing conversion for global businesses
- Every step added to a consumer’s payment journey increases the chances that they will abandon their purchase
